Although I have been working in the dynamic area of web content management software for over five years, I'm still very much an old school marketer. I still believe in the traditional concepts of AIDAS and I acknowledge the importance of brand management, brand consistency and personalization.
Like many marketers I have warmer feelings for the business benefits of web content management, than for the technical specifics. For me, our web content management system forms the solid basis of our interactive marketing strategy. Naturally I expect this basis to be robust, future proof and above all user friendly, but for me, the things you can do with it, make our web content management system really sexy.
That’s why I love customer stories to discover what they are doing with their websites, how they use web content management and various interactive marketing solutions. Take a look at how SDL Tridion customer Toyota handles interactive marketing in their webinar or take a look at our other customer cases that can be found on our website. if you want to share your story, please let me know!
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