There are basically two types of social media campaigns
1. Those that you can control
The type of social media campaign that you control are initiated by your own organization, provided you have the necessary tools. A best-in-class enterprise web content management system will integrate with commercially available social media software and tools.
For example, a blog run by your company would require a workflow moderator to approve posts and comments before they go live and the same applies to corporate sponsored wikis.
In addition to using a best-in-class enterprise web content management system there are other brand management tools to help deliver brand consistency online. One of those tools is SDL Tridion's Safeguard. Safeguard is a powerful tool that will help protect your brand online with a few mouse clicks. This ensures that you will deliver a consistent content that protects your brand and its value.
2. Those you can’t control
If a customer or a prospect becomes upset and decides to slam your organization on Facebook, Twitter and Youtube, quite frankly, there is not much you can do about it. You can however; monitor social networking sites and keep an eye out for disparaging campaigns. Should one arise you would then be prepared to take swift action to mitigate potential negative effects.
Contact SDL Tridion today to request a demonstration or to learn more about enterprise web content management systems or brand management tools like Safeguard and how they can protect your brand.
1. Those that you can control
The type of social media campaign that you control are initiated by your own organization, provided you have the necessary tools. A best-in-class enterprise web content management system will integrate with commercially available social media software and tools.
For example, a blog run by your company would require a workflow moderator to approve posts and comments before they go live and the same applies to corporate sponsored wikis.
In addition to using a best-in-class enterprise web content management system there are other brand management tools to help deliver brand consistency online. One of those tools is SDL Tridion's Safeguard. Safeguard is a powerful tool that will help protect your brand online with a few mouse clicks. This ensures that you will deliver a consistent content that protects your brand and its value.
2. Those you can’t control
If a customer or a prospect becomes upset and decides to slam your organization on Facebook, Twitter and Youtube, quite frankly, there is not much you can do about it. You can however; monitor social networking sites and keep an eye out for disparaging campaigns. Should one arise you would then be prepared to take swift action to mitigate potential negative effects.
Contact SDL Tridion today to request a demonstration or to learn more about enterprise web content management systems or brand management tools like Safeguard and how they can protect your brand.
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