Unstructured content (e.g. Documents, Web pages, XML components, audio, video, medical images, scanned images, engineering drawings, enterprise reports, records, presentations) is growing overall by over 200% per year - 35 billion emails per day, Word content doubles every two months. Structured content is growing at only 4%.
Most business executives consider unstructured content to be an asset, yet few believe that it is properly managed like an asset. The majority of corporate unstructured content is not really managed as an asset at all, but instead is just needles of value in a haystack of shared drives, mailboxes and more systems than organizations know what to do with.
Unstructured information assets that are uncontrolled and unexploited do not support the implementation of corporate strategy and communication; in fact, they hinder it. Instead of reducing risk, they increase it.
And much of this content is brought to the outside world via the internet. If you want to maximize the value of your content (instead of treating it as a cost), trust it to a platform that manages your content in a way you can use it for all your channels.
SDL Tridion is market leader in Global Web Content Management, and by offering integrations with digital asset management systems and collaboration software, it supports the full life cycle of one of your most valuable corporate assets: persuasive content! Your content becomes fuel for target audience marketing, brand management and email campaigns. Only imagine...
Most business executives consider unstructured content to be an asset, yet few believe that it is properly managed like an asset. The majority of corporate unstructured content is not really managed as an asset at all, but instead is just needles of value in a haystack of shared drives, mailboxes and more systems than organizations know what to do with.
Unstructured information assets that are uncontrolled and unexploited do not support the implementation of corporate strategy and communication; in fact, they hinder it. Instead of reducing risk, they increase it.
And much of this content is brought to the outside world via the internet. If you want to maximize the value of your content (instead of treating it as a cost), trust it to a platform that manages your content in a way you can use it for all your channels.
SDL Tridion is market leader in Global Web Content Management, and by offering integrations with digital asset management systems and collaboration software, it supports the full life cycle of one of your most valuable corporate assets: persuasive content! Your content becomes fuel for target audience marketing, brand management and email campaigns. Only imagine...
Powered by Compendium
Comments for Turning unstructured content into a corporate asset