All the Time in the World…Not!
According to research companies, it has been estimated that we see nearly four to six thousand messages per day. The number of websites has doubled year over year and our attention span has dropped considerably. We only spare some extra time for something truly relevant.
Reading the Tea Leaves to Increase Conversion Rates
Engaging in the practice of closed loop marketing can lead to a significant increase of conversion rates on your website. Applying lessons learned from customer responses and behavior to future marketing strategy and tactics can yield positive campaign results. We can learn from our customers by leveraging the following tactics:
Closing the Loop
By constantly adjusting future strategy and tactics based on interpreting the messages that our customers are leaving can we increase conversion rates and close the loop. Following the loop will provide the following benefits:
The following examples are tactics that can be leveraged to increase conversion rates for your campaigns:
Deploying a best-in-class enterprise web content management system can help you achieve your business goals. SDL Tridion allows you to build brand awareness by optimizing SEO to help you increase your website traffic. The Tridion solution also allows you to display relevant content on your website and email campaigns through the use of personalization to meet the customer demand of specific content. For more information about Closed Loop Marketing download the complimentary Whitepaper.
According to research companies, it has been estimated that we see nearly four to six thousand messages per day. The number of websites has doubled year over year and our attention span has dropped considerably. We only spare some extra time for something truly relevant.
Reading the Tea Leaves to Increase Conversion Rates
Engaging in the practice of closed loop marketing can lead to a significant increase of conversion rates on your website. Applying lessons learned from customer responses and behavior to future marketing strategy and tactics can yield positive campaign results. We can learn from our customers by leveraging the following tactics:
- Completed Surveys
- Promo Code Redemptions
- Purchase/Browsing behavior
- Email Response rates
- External Blogs
- Comments posted on Corporate blogs
- Social Media ( Twitter, Facebook, Tagging, Ratings)
Closing the Loop
By constantly adjusting future strategy and tactics based on interpreting the messages that our customers are leaving can we increase conversion rates and close the loop. Following the loop will provide the following benefits:
The following examples are tactics that can be leveraged to increase conversion rates for your campaigns:
- Deliver relevant content to website visitors
- Personalize emails
- A/B Testing
- Increasing Conversion Rates
- Brand Loyalty
- Long Term Growth
Deploying a best-in-class enterprise web content management system can help you achieve your business goals. SDL Tridion allows you to build brand awareness by optimizing SEO to help you increase your website traffic. The Tridion solution also allows you to display relevant content on your website and email campaigns through the use of personalization to meet the customer demand of specific content. For more information about Closed Loop Marketing download the complimentary Whitepaper.
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