Interactive Marketing Solution

Like confessed before, although I work for a global web content management software vendor, I'm still an old school marketer. I believe it’s the business benefits and not the technical specifics that are making a web content management system - or any interactive marketing tool for that matter - sexy.  But even with all the interactive tools we have at our disposal, taking the benefits of these techniques to the next level is not easy.

I feel that the most important achievement of today’s interactive marketing solutions is that they enable us to measure the result of everything we do. The old credo “I know I’m wasting half of my marketing budget, but I do not know which half” does not fly on the online stage.

A content management system with integrated analytic solutions enables us to close the loop in our marketing activities. We can capture customer responses and behavior and we should use this data to direct and refine our interactive marketing strategy and tactics.

Easier said than done. That’s why we have drafted a whitepaper and a webinar (recorded version) that shows for each step in the AIDAS cycle how ‘closed loop marketing” concepts for the online channel are relevant and what you can do to support them.

We show how customer acquisition on the web starts with being noticed and how you can make people aware of your offering by using activities ranging from online advertising, branding and email marketing to search optimization and social tagging. We illustrate how the web over the years has developed from the mass communication platform it was, to becoming an engagement channel and the consequences this has for online marketing organizations that need to shift focus from traditional shotgun strategy to a rifle approach. To generate desire and action, marketers should actively seek direct dialog and need to offer a relevant and persuasive online experience. Only by establishing a strong emotional bond that creates loyalty to a brand, long-term growth and success can be guaranteed. The key is to make intelligent investments that allow you to measure result, improve and create long lasting relationships with your customers.

Although I have been working in the dynamic area of web content management software for over five years, I'm still very much an old school marketer. I still believe in the traditional concepts of AIDAS and I acknowledge the importance of brand management, brand consistency and personalization.

Like many marketers I have warmer feelings for the business benefits of web content management, than for the technical specifics. For me, our web content management system forms the solid basis of our interactive marketing strategy. Naturally I expect this basis to be robust, future proof and above all user friendly, but for me, the things you can do with it, make our web content management system really sexy.

That’s why I love customer stories to discover what they are doing with their websites, how they use web content management and various interactive marketing solutions. Take a look at how SDL Tridion customer Toyota handles interactive marketing in their webinar or take a look at our other customer cases that can be found on our website. if you want to share your story, please let me know!

Enterprise and global organizations want to present their brand, image and vision clearly and consistently. But with thousands of pages, in dozens of languages, for many different brands and products, this may seem like an impossible task. The good news is it doesn’t have to be.

Safeguard is a web content management software tool for SDL Tridion’s Enterprise Web Content Management System. It’s a powerful solution that provides website quality and compliance management- with just a few clicks of a mouse. This means you can deliver consistent, high-quality websites that comply with your own internal standards, industry best practice standards, and regulations.

To learn more about Safeguard and how it can simplify online brand management and improve the quality of your online presence visit: www.sdltridion.com/products/web_content_management/safeguard/ 
 

The Challenge of Website Management

Effective online communication requires the orchestration of many different factors. Ask yourself these questions:

• Is all published content accurate, up-to-date and search engine optimized?
• Do all of your sites have consistent branding and messaging?
• Do your websites meet accessibility and legal requirements?
• Are local websites presented in the right language?
• Are digital assets managed according to company rules?
• Do your websites comply with global and regional standards
• Are you tracking and bench marking site-wide performance?

Safeguard monitors your entire web presence, in any country or language. Easy-to-use dashboards provide detailed information on your online performance, reporting any quality and compliance breaches so you can fix them and maximize your online business results.

About SDL Tridion

SDL Tridion is a recognized leader in web content management and has received top rankings by leading industry analysts.  In addition to enterprise web content management systems, SDL Tridion is also an online marketing solutions company that provides:

• Brand management tools
• Interactive marketing solutions
• Email marketing software
• Website quality and compliance software
• Global web content management tools
• And much more