SDL Tridion

In my last post, I talked a lot about Web Engagement Management (WEM) and its importance to every company’s success. WEM is not only the way to engage with your customers in the future.  It’s the way to engage with them today.

I’m very pleased (and maybe a little bit proud) to say that CMSWire recently selected SDL as the #1 Web Engagement Management provider.  I truly appreciate the efforts of my team for making this top ranking a reality.

But more importantly, I’d like to thank our customers who daily face the challenge of building the best brand engagements possible for their own customers. Imagine providing a branded customer engagement based on implicit and explicit profiling, geo-location, and multiple languages—all easily delivered through any channel or device on the planet. 

That’s no easy task. Consequently, our customers continually challenge us to raise the bar on WEM. It’s what makes our jobs enjoyable and satisfying.  But we’ve only just begun. The exciting thing about WEM is that it’s not only about maximizing brand value, loyalty and customer satisfaction. It’s about creating completely new businesses and business models that we can’t even imagine yet.

As the #1 Web Engagement Management platform, all of us at SDL are certainly up for that challenge.