Web Content Management Support

Caged Web Site Content Management

Fellow Marketers, raise your hand if you cannot change the content on your website promptly. Come on you don't have to be afraid, I've been there more times than I can count in my career. You have a collection of perfect collateral that you are itching to deploy on your website, but you’ve been informed that it will take a week(maybe longer) before it can go live. Why? It's sitting in the IT departments 'web content management support box'. You have online marketing objectives to achieve, so time to market is a critical factor in the success of the campaign.
 
Releasing the Hounds

Best-in-class Web Content Management software can help you reach your business objectives faster and with less headaches. Benefits of a well deployed enterprise Web Content Management system include:

•    Reduced time to market
•    Increased efficiency
•    Maintaining consistency of brand and message
•    Increased customer loyalty
•    Increased conversion rates
•    Reduced Operation costs

All of the above combine to deliver an amazing return on your marketing investment.

Imagine if...

Imagine having the ability to do things like adding new content to your website, deploying an email campaign, creating landing pages and micro sites and fixing incorrect content and more without the need to go through IT.

The best part is you don't need to be an HTML wizard. You don't even need to know HTML at all. Best-in-class enterprise Web Content Management systems are extremely easy to use and have WYSIWYG editors which make editing website content as easy as creating a word document or sending an email.

Check this out

SDL Tridion offers a top rated enterprise web content management system. Positioned as a leader by both Forrester and Gartner, renowned WCM industry analysts, the SDL Tridion solution makes managing complex content over multiple websites and channels fast and easy. Better yet, it even includes a suite of ROI focused online marketing tools.  To learn how SDL Tridion can make your life easier and your online campaigns more successful, contact us today and request a demonstration.

Searching for an Enterprise Web Content Management System?  Start Here.

In an earlier blog post, I suggested that you begin the web content management vendor selection process by doing some research and developing a "short list" of vendors to evaluate.  If you're like most organizations, you will probably begin with a Google search using phrases like:

• Web Content Management Reviews
• Web Content Management Vendors
• Enterprise Web Content Management System
• Global Web Content Management
• Best Web Content Management

Search on a WCM related phrase and you'll get a mind blowing number of results-over 184,000,000.  And most  of these will be  from WCM companies who want to sell you their wares.  Of course that includes your friends at SDL Tridion :)

Want Factual, Unbiased WCM Research?  Go Straight to Forrester.

Forrester Research, a renowned web content management industry analyst, publishes a report that evaluates leading enterprise-class web content management vendors and their solutions.  Their latest report is "The Forrester Wave™: Web Content Management for External Sites, Q-2 2009".  The detailed report is used by many organizations to develop their "short list".

About the Forrester Report

Forrester evaluates 10 web content management vendors across approximately 115 criteria, which they grouped into three primary categories:

• Current offering
• Strategy
• Market presence

Results are summarized in a clear concise manner with easy to read charts, diagrams and tables.  If you are looking for a best-in-class enterprise web content management system from a leading web content management vendor, this report is definitely a "Must Read".

Download the Forrester Report for Free

Click here to download the web content management reviewed report by Forrester, compliments of SDL Tridion, a leader in enterprise web content management and online marketing solutions.

Selecting the Best Web Content Management System

There are hundreds of web content management products, systems, and solutions on the market today from hundreds of different vendors.  Hopefully, you will find the Forrester report helpful in narrowing the playing field and developing a short list of enterprise web content management vendors to evaluate.

Which enterprise web content management system is right for you and which vendor should you select?  This depends upon the specific needs of your organization.  In any case, be sure to select a financially strong company with the ability to provide excellent web content management support and service.

Beyond Web Content Management

In addition to looking at the features and benefits of different web content management systems, I would also suggest that you take a look at how they will help you achieve your online marketing objectives, such as increasing conversion rates.  Look for web content management software tools that will assist with online brand management, target audience marketing, email campaigns, and website personalization.

The bottom line:  Top web content management vendors will help you do much more than basic online content management.  They will help you realize the many benefits of web content management, the most important of which is ROI.