Web Content Management Vendors

Global Web Content Management

Organizations face many challenges when creating a network of global websites. They need to maintain brand consistency while allowing for variations that reflect local cultures. Creating truly localized websites can be a daunting process in which corporate and local marketing teams need to collaborate to provide relevant information to different target audiences.

BluePrinting™:  A Unique Web Content Management Feature

BluePrinting is a unique technology from SDL Tridion that allows organizations to manage their networks of websites. The separation of content, layout and other website elements enables organizations to adapt these elements separately to match the needs of local audiences.

Organizations can manage localization by cost effectively using an inheritance model that allows multiple Web sites to use consistent structure, branding and content while allowing for localization of content, as needed.

Free Website Globalization Resource

SDL Tridion has produced an excellent whitepaper to assist companies who are seeking to improve their global online content management.  It provides examples of how organizations can use BluePrinting technology to achieve a smooth, global Web operation- and how they can combine enterprise web content management with translation technology for even greater efficiency.  Click this link to download free of charge:

http://www.sdltridion.com/downloads/white_papers/managing_global_websites.asp

Beyond Web Content Management

Successful global target audience marketing requires more than web content management and localization of content.  It requires a global marketing solution with tools for interactive marketing, multichannel marketing, email campaigns, and online brand management.

Global Web Content Management Vendor Selection

If your in the market to globalize your websites and purchase a new global web content management system, carefully review each vendor's offering and look beyond basic  features and technology.  Your best bet is to select a vendor that best meets your needs by offering a fully integrated global marketing solution.